How does merchandising help

This beef stick company highlighted heavy price cuts in this display, drawing in shoppers who might otherwise have selected their competitors from a nearby shelf. Stock up on beef sticks in time for the holidays! Now at your local Jewel Osco! It offers a more long-term solution to brand building. DrinkMaple's pop-up shop focused on educating customers on a category they might not already be familiar with, while pushing for immediate purchases with a buy-one-get-one deal.

Merchandising efforts can be win-win for both brands and retailers, as both parties enjoy a lift in sales, thus strengthening retailer-supplier relationships.

Moreover, a carefully-planned merchandising strategy is always tied to a specific objective, therefore allowing suppliers to more closely track success in the retail environment and make tweaks where necessary. For a quick, snackable version of this article, feel free to save this infographic for future reference!

In this guide we show you how to find the execution opportunities that move the needle on sales. Victoria is a Marketing Associate at Repsly, where she leads the company's P. Privacy Policy. Explore Our Category Management Insights. Get free education, tips, and inspiration to help you refine and grow your product categories.

Subscribe To Our Weekly Newsletter. Subscribe Here! Featured Post. DotActiv Team Nov 10, Category Management Retail Data. Recent Posts. Explore Our Online Retail Course: Advanced Merchandising and Display Techniques As you can see in the example below, strategies are developed to deliver on the category role.

Merchandising strategies that to help you increase category sales Strategies should aim to enhance the strengths of a category, focus on combating category threats, and create opportunities for the segments across your stores.

Profit Generating When identifying your profit-generating categories, you need to consider three factors. Turf Defending A turf defending category is a category brought in to maintain and protect a market share against a known competitor. Excitement Generating This strategy is used to create excitement for a particular category by communicating a sense of urgency or opportunity to the consumer. By presenting all the options of a particular product in the same place, you actually maximise the chances of a customer deciding to buy the one that appeals to them the most.

You can also increase sales with a variety of branded merchandise techniques. A good way to introduce new products and brands is in-store demonstrations, which allow a customer to see how a particular product works. This makes the customer feel familiar with the new product and thus more likely to buy it either now or in the future. Similarly, samples and giveaways perform a similar trick but without the need for a big demonstration. In-store adverts also drive up sales by informing customers of offers and deals that they might not have encountered while shopping only for the items they originally wanted.

Suggestion is powerful so this is an excellent strategy for growing sales. One more trick of the mind to perform at a store is the spotlighting of promotional products. This makes them stand out and appear special to the customer, who will be inclined to pay more attention to them instead of simply ignoring much of the visual noise that they encounter throughout a store. GoCardless is used by over 60, businesses around the world. Learn more about how you can improve payment processing at your business today.

I witnessed two young women who spent the better part of an hour using an app to place pig ear stickers on photos they had taken on their smartphones. Giggling, they were talking about how creative their Instagram filter was. But, in a world of pig noses on pictures, where will younger employees learn to nurture their creativity? If you make it your store, then you will let them discover their imagination and that will keep them involved in your business.

All the elements are there: well-lit curated product, props of appropriate size, limited color pallet, and creative signage that feels like something from Highlights. And you end up with displays like this ….

Creativity is a practice, and once you know the problem and constraints, you can look for creative answers. Outside of sales training, nowhere is the creative spirit more needed than in how you display merchandise in a retail store. The kind of creativity I'm talking about here is not in the eye of the beholder The goal of an in-store display is to always sell the merchandise.

The goal of a window display is to prompt the person walking by to walk into your store. Creativity led them to either make or buy these small shelves to showcase on a display wall; otherwise, the items would have been lost on a table or case.

Unfortunately, below is the type of signage and visual merchandising we see too often to address the challenge of how to move product; summer bug spray next to the winter salt in January. There are a number of technological advancements in retail right now that let machines do some of the tasks that humans used to perform.

And the trend is only going to continue. Use your own imagination and nurture your employees to solve the problem of how to get customers to stop and consider your products with better displays at your brick and mortar store. For more on merchandising, snag a copy of my book. Take my free 5-part email course to learn how your retail store can outsell any online retailer.

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