Who owns martini and rossi

And of a legacy of craftsmanship and expertise in every bottle. They made an unlikely duo: a clever entrepreneur and a master herbalist. Yet its essence will always be steadfastly rooted in the Piedmont region. In , the company brought in three new partners. Alessandro Martini, a commercial agent, also had been operating his own small Turin-area vineyard, purchased from the Agnelli family of later Fiat fame in Joining the company with Martini were Teofilo Sola, who became the company's accountant, and Luigi Rossi, who came to play the primary role in the company's lasting success.

Rossi combined winemaking knowledge with a talent as an herbalist, and began developing his own vermouth recipe. The success of that recipe in the early s put the company on the map, and Rossi was made one of the company's directors at the end of the decade. The following year, the company moved its production and headquarters to the village of Pessione di Cheri, giving the company a link to the new railroad connecting Turin with the port in Genoa.

This access to the shipping routes linking Italy to the rest of the world encouraged the company to attempt to bring its vermouth recipe to an international market. The company's efforts met with immediate success.

In , for example, its vermouth won first medal at the Dublin Exhibition. Two years later, Rossi's vermouth recipe was honored with the prize at the prestigious Paris Exhibition. The year also marked the company's arrival in the United States, with a shipment of the first cases of its vermouth. Other awards followed, in Vienna, Philadelphia, and again in Paris. At the same time, the vermouth became the favorite among European royalty.

This honor launched a trend, and by the beginning of the next century the vermouth label sported the royal crests of Portugal and Spain, as well as the crests of the British parliament and the cities of Melbourne, and Antwerp, among others. By then, the company had added to its line, producing its own sparkling wine, originally called Vino Canelli Spumante, but later made world famous under the Asti Spumante brand name.

A rejuvenating blend of Glera, Chardonnay and Pinot Noir, fresh with apple and pear notes, our Prosecco is a light-as-air expression of spumante. Discover More. Make time. Learn More. Since , Martini has brought people together through the quintessentially Italian experience of Aperitivo.

The Bacardi-Martini Group was created in when the Rossi and Bacardi families took the decision to unite their two companies. Established in and respectively, both were closely linked by tradition, culture and history. Martini celebrated its th anniversary in JavaScript is not enabled!

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